Consume, Create, Connect, Contact – The 4Cs for creatives to never run out of business
Consume: When you run out of ideas, you consume
1. See what your potential clients are doing
2. See what people in your field are doing
3. Read articles/books, listen to podcasts, and watch videos on the topic that you are interested in
4. Movies and TV series for aesthetics, for human interactions, for learning different cultures
Create: Create when you feel like it, but sometimes you should also push yourself to sit down and create and be consistent
1. Create what you are good at
2. But you can also create something that is outside your specialty just to get inspired
3. You may even incorporate something new into your current skills!
4. Create an online space where people can find you (whether it be IG or personal website)
Connect: Connect with like-minded people, but also connect with people whom you never thought of wanting to meet, you never know what you can learn from them!
1. Go to networking events
2. Connect with people on LinkedIn and other social platforms
Connect: Also connect your then and now to tell your own story and find people that resonate with you!
1. Share your struggles and how you overcome them
2. Share your wins and what you’ve done to get there
Contact: What’s the point if you have a list of contacts and never reach out? Contact them! Create your opportunities!
1. Send a nice message to your clients and see what they are up to
2. Add a personal note when adding new LinkedIn connections to build genuine relationships
3. Don’t hesitate to reach out to people for help
4. Also reach out to people when you think you can help them
